The highly anticipated iPhone 15 Pro and iPhone 15 Pro Max are set to be released soon, but it seems that Apple fans may have to dig a little deeper into their pockets this time. According to reports, the upcoming models could see a “major price hike” compared to their predecessors.
The price increase is said to be a result of several factors, including the introduction of a new titanium chassis and periscope camera technology on the larger model. These additions are expected to significantly drive up production costs, ultimately leading to higher prices for consumers.
What makes this price increase particularly noteworthy is the current global smartphone market landscape. With smartphone demand predicted to soften in the latter half of 2023, it may seem counterintuitive for Apple to raise prices. However, the tech giant seems confident in its strategy, as it has reportedly ordered between 80 to 90 million iPhone 15 units, slightly down from the orders placed for the iPhone 14 models last year.
When it comes to the order share for the iPhone 15 lineup, the iPhone 15 Pro Max is leading the pack, followed by the iPhone 15 Pro, iPhone 15, and iPhone 15 Plus. This suggests that consumers are willing to pay a premium for the Pro models, despite their higher price tags.
These price speculations are not without foundation. Earlier this year, Bloomberg’s Mark Gurman reported that Apple was considering raising the price for the iPhone 15 Pro and iPhone 15 Pro Max. Additionally, analyst Jeff Pu believes that the Pro models could be more expensive than their predecessors, with a starting price of $1,099.
Apple fans won’t have to wait much longer to find out the official prices, as the entire iPhone 15 lineup is expected to be unveiled at Apple’s “Wonderlust” event on Tuesday, September 12. In anticipation of the event, there have been rumors that Apple may also increase the display sizes of both Pro models next year, further enhancing the user experience.
Overall, the upcoming iPhone 15 Pro and iPhone 15 Pro Max are shaping up to be exciting additions to Apple’s lineup. However, consumers will need to prepare themselves for a potentially higher price tag.
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